Dear Brother Archons,

Archon John G. Gumas is an internationally renowned marketing expert and an experienced veteran of the advertising and interactive marketing industry. Now, in his new book Challenger Brand Marketing, co-authored with Craig Alexander, he shows companies of all shapes and sizes how to apply a different marketing mindset and adopt simple marketing tactics to take on the big brands and win.

Archon Gumas founded Gumas Advertising in 1984. He is the author of the popular and trendsetting book Marketing Smart, to which Challenger Brand Marketing is the sequel. He has been an adjunct professor of branding, advertising and interactive marketing; a sought-after speaker; and a regular columnist for several publications.

John G. Gumas, Archon Hartophylax, is a member of the boards of the San Francisco Giants Community Fund, the San Francisco Chamber of Commerce, the San Francisco State University Foundation, the Greater San Francisco Advertising Club, the Bay Area Sports Hall of Fame and the Elios Society. He has consistently provided financial support as well as professional marketing services to many Orthodox Church entities for over 35 years, including the Metropolis of San Francisco, the Annunciation Cathedral in San Francisco, and Holy Trinity Church, also in San Francisco, among others.

Most importantly, Archon John has donated the strategic branding initiative of the Archons of the Ecumenical Patriarchate in America.

You can order the book on Amazon here.

In the Service of the Ecumenical Patriarchate,

Anthony J. Limberakis, MD

Archon Aktouarios

National Commander